The urban logistics Use case 3 (UC3) Madrid will investigate and propose solutions for last-mile delivery based on the integration of urban distribution of goods in the existing on-demand passengers’ transport services . The demand of urban goods delivery has increased in the last ten years. The adoption of e-commerce, now boosted with the COVID-19 crisis, is responsible for this shift and in particular of traffic due to last-mile delivery. The use case will propose and simulate different passenger and goods coordination strategies that reduce last-mile parcel delivery-related traffic, taking advantage of the synergies with on-demand passenger transport services. For that, on demand transport services and demand data will be used to identify time windows in which on-demand services have low demand for specific routes, which may be used by logistics operators to deliver certain types of goods compatible with the transport of people.